Apr 1, 2017
Today on our EnrichHer edition of StartUp Funding hosted by Dr. Roshawnna Novellus we have Shade Smith who tells us more about why she decided to become an entrepreneur and what gave her the idea behind her clothing company She Unites. While trying to feel comfortable with her clothing styles as a lover of active gear, Shade Smith wanted to be able to seamlessly transition between her day to day activities and decided to create a platform which extends from fashion into a means of helping women achieve their goals and balance their lives.
Shade Smith shares with us things she has been working on that has her excited including trying to get funding for her business and getting the name and brand to the mainstream so it gets easily recognizable. On the question of what success looks like for She Unites, Shade Smith sees success as a united front of women pushing the idea of feminism in a positive light and getting women to step outside their comfort zone and make a big mark on the society.
When creating She Unites, Shade Smith had some challenges which she shares with us and also how she overcame them. One of which is having a busy schedule and having to balance various activities at once without being stressed out. Shade Smith also share with us what we can all do to make sure that She Unites is successful.
Roshawnna and Shade Smith discuss:
[01:40] Shade Smith tells us more about why she decided to become an entrepreneur and what gave her the idea behind her clothing company.
[02:50] We get to learn what is going on with She Unites right now that has Shade Smith excited.
[03:21] Shade Smith gets to answer the question “What does success look like for you?”
[04:40] Shade Smith shares with us obstacles she has overcome and what she learnt from that experience.
[05:48] Here we see what impact She Unites has on the city of Atlanta.
[06:40] Shade Smith tells us how we can help make her vision for She Unites a reality.