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Apr 17, 2017

Bootstrap Capital, a non-profit organization, partners with the City of Atlanta to host EnrichHER, on April 27, 2017 at 6:00 PM at Atlanta Tech Village. EnrichHER is a citywide event featuring Atlanta’s most successful women executives; and local women-led companies will be given the opportunity to pitch their businesses for the chance to win a $5,000 grant.

EnrichHer is an initiative developed by Dr. Roshawnna Novellus , with the support of Atlanta City Council President Ceasar C. Mitchell’s, “Back to Business” program. According to the 2016 State of Women-Owned Business Report , Georgia was listed as a top ten state for spurring economic growth among female business owners. “My Back to Business program is partnering with EnrichHER so that more women-led businesses may flourish within the City of Atlanta,” says Mitchell.

EnrichHER will be an evening of sharing, learning and leading. The program includes networking, panel discussions, keynote presentations, and a business pitch competition. Dr. Novellus will share the stage with Lisa Nicole Cloud , founder, Women’s Empowerment Network and serial-entrepreneur; Kimberly Blackwell , advisor, PMM & NBWC ; Susan Oh , managing partner, Telemundo ; Veronica Maldonado-Torres , program director, Georgia Protege Project ; Genevieve Bos , managing partner, Thought Capital ; and Rashan Ali , multi-media personality. Judges for the business pitch competition will include: Grace Fricks , president, Access to Capital For Entrepreneurs ; Theia Washington , executive director, Women's Entrepreneurship Initiative ; and Dina Marto , founder of Twelve Studios .

EnrichHer is the first city-wide effort aimed at connecting women in business with local resource organizations providing funding, childcare, mentorship, educational trainings, grant opportunities, and other business resources that increase long-term sustainability. “My vision for EnrichHER is to be a resource for networking and educating entrepreneurs on everything that is available to support and help them become successful.” states Dr. Roshawnna Novellus, “That's what makes us different. Many of these organizations do well, but operate in silos, sometimes their messages only go so far, limiting their reach, but if we unified all of these diverse businesses, they could truly benefit from each other."

Tickets, speaker and panelist bios, and vendor opportunity information are available online at, . To join the conversation follow the hashtag #EnrichHER on Twitter , Instagram , and Facebook .


About Dr. Roshawnna Novellus

Dr. Roshawnna Novellus , known as the Wealthy Yogi, is the co-founder of Bootstrap Capital and Host of Startup Funding. She is passionate about helping business owners ready to attract funding. She provides financial investments to local businesses and educates them on financial management . Dr. Novellus has been featured in Forbes, Huffington Post, WSJ, and Rolling Out. She has also completed the Pipeline Angels Fellowship, a Kauffman program in angel investing. Roshawnna serves on the Commission on Women for the City of Atlanta, and was honored as one of the Women Who Means Business by the Atlanta Business Chronicle.

About Bootstrap Capital

Bootstrap Capital is laser-focused on helping early stage companies achieve what others believe is impossible. Bootstrap Capital is a non-profit organization that connects entrepreneurs with the resources, networks, and funding needed to be successful. Through their hybrid approach, they partner with passionate founders who are looking to transform large markets. Their tagline is: “We are entrepreneurs investing in entrepreneurs.”